Hearteater

Strong following, but a storefront that couldn't keep up with launch traffic or tell the story behind each release.

1. 01Refined the script logo into a full identity kit
2. 02Rebuilt the Shopify store image-first with drop-day pacing
3. 03Directed lookbook layouts that sell the fit, not just the product

A faster store built around the drop, with imagery carrying the brand from Instagram to checkout.