
Scope
Campaign + Store
Timeline
4 weeks
Focus
Product story
01 — The challenge
Hand-finished sweatsuits that looked flat online and lost the warmth of the real pieces.
02 — Our approach
- 01Set a colour-led campaign direction
- 02Designed the store around texture and close detail
- 03Produced launch assets for every channel
03 — The outcome
A store and campaign that finally show the craft behind each piece.
Campaign directionStore designLaunch assets
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