Thrxxdz

Distinct product and a loyal scene, but no shared type, tags or site to tie the label together.

1. 01Built a full brand system — type, tags and packaging
2. 02Set a typographic voice that feels hand-made, not templated
3. 03Designed and built a site that pages like a zine

A label with a recognisable look on every touchpoint, from the hang tag to the homepage.